Search Engine Forecast 2008
2007 has been a very interesting year in the SEO/SEM industry. We’ve seen Google gain even more of the search engine market share and the rise and fall of some of the major SEO players. SEO itself has become more of an institution and it seems every company wants in on it whether or not they are qualified. SEO/SEM has become increasingly more visible as hosting and design companies are pushing ’search engine exposure’ as an add-on. There have been feature articles in many popular marketing and business magazines as well. The question has shifted from ‘what is SEO?’ to ‘how much benefit can I get from SEO?’.
With the transition of the industry into the mainstream marketing arena,
...if a Boston web design company is involved, instead of a web design firm from India. Geo-targeting depends on the user's settings. As an example, an English web site may display different versions according to the user's location, whether Canada, ...
1.) Death of DMOZ
DMOZ may not be so well-known outside Web and tech savvy circles, but DMOZ still has a lot of influence on Google, Netscape, and AOL search. DMOZ is a non-profit open directory that is maintained by editors. Web masters submit their site to the directory and editors approve or deny the listing. This is of
...are not getting the questionnaires to start earning with. For a moment, they may feel they are scammed but the fact is, they are not. The truth is, these directories are not the market research companies. Basically, when you pay ...
The incredible difficulty of getting listed in the directory mixed with rampant corruption charges has pushed most Webmasters and SEOs to give up on DMOZ all together. I believe that sometime this coming year, Google will distance itself from DMOZ and signal the death of the directory.
...advertising and search engine optimization but to name a few of the other services that are on offer. Big agencies are more costly but often produce more work and have efficient people. An independent online agency however tends to have ...
2.) Purchase/consolidation of major SEO companies
It would be very suprising if the major SEO companies didn’t start receiving more offers for purchase from larger traditional marketing companies. Because SEO/SEM is so alien to most marketing companies, the risks and costs are far higher to start an SEO division than to buy an
...becomes as successful or as dominant as Google has become, there's a resistance or backlash and that creates hunger for alternative." You can bet with the start of Google Aps (similar to Microsoft Office and another way Google plans to ...
My list of most likely to sell all or part of the company to a larger marketing/Web company:
ICrossing - Big lay offs when they hired new CFO Michael Jackson. They still claim to be trying to set up an IPO, but it seems likely that they could be purchased by another publicly traded company if the IPO bid does not pan
...happen--at home, at computer , at phone, errands, etc. Projects/Goals - The more-than-one-step outcomes that we need to keep reminders about--the "open loops." This section can also include the bigger-picture outcomes, such as professional goals, personal visions, values, etc. as ...
SEO, Inc. - One of the older SEO companies and still privately owned. It seems likely they may take the IProspect route and sell to a much larger marketing firm. SEO, Inc. has reached the level where it has to grow to a larger corporate entity, sell to a larger corporate marketing company, or stagnate as a small business.
Submit Express - They are one of the few original SEO companies to maintain rankings for ’search engine optimization’ after the Google flush of last year. They should take notes from SEO, Inc. and ensure they can market and sell outside of #1 rankings. They are growing rapidly and are in a prime position to sell. Marketing companies would buy
...was paying for artificial hits. His reports showed over 200 hits, just as he was promised, but he was unwittingly padding the pockets of his account manager! Don't let that happen to you! I didn't relay that story to scare ...
3.) Record growth in the SEO/SEM industry
SEO is here to stay. The industry has grown year after year and the core methodologies are far more refined. The major search engines are no longer doing massive changes to their ranking algorithms and ethical SEOs have learned to work together with the engines against of against them. Google has gotten very good at weeding out spam and unethical tactics forcing many of the ‘less-than-ethical’ SEOs out of business by simply making them ineffective. More and more companies are realizing how powerful organic search really is. I predict the best year so far for SEO.
The main thing to keep an
...marketing techniques. She provides a step-by-step guide and resources to help you get started quickly using the internet and a website or blog. However, you do not need to have a website to use her system. There are effective marketing ...
4.) Google will continue to dominate the SE market
Despite what many market analysts and bloggers like to fantasize about, Google will not fall from grace this year. It’s predicted every year now, but the stock is stronger than ever and continuing to climb. Google is expanding into radio and television now and bringing a whole new model for advertising to the forefront. I don’t see
...Your Email: EEE@EEE.com San Francisco, CA. September 24, 2050 - YOUR COMPANY the next generation of Interactive Agency announced the release of a new set of SEO tools for the Internet Marketing professional .... Your copy will need to be ...
5.) Google will start being very apparent in the television advertising market
Google has a history of expanding before waiting to see results. They expanded into radio and allowed PPC clients to run ads on the radio with the same ease as running them on the Web. I do not think Google will sit around crunching numbers to see if the PPC model applied to radio is the next evolution or not. I think they will expand into television as soon as possible. Most likely, this will happen this year and initially be announced quietly. It’ll be a new feature in Google Adwords accounts sometime in 2008.
6.) Yahoo! will unveil
...just there to tickle the owners' ego? Think about any large website that has had success, do they start by telling you about how long they have been around and who the owners are? What makes you think a small ...
Yahoo! has always had trouble in the PPC market and sought to attack Google directly with a new search advertising model called Panama that was launched in February of 2007. It was a dismal launch that only saw Google take even more market share. Later in 2007, the CEO was let go. Considering that 80%+ of Yahoo!’s revenue comes from advertising, they will need to do something huge this year. Whether it be a totally reworked PPC program or intense advertising of their system, they have to do something to increase the number of PPC customers. Of course, advertisers go where the users are. If Yahoo! manages to pick up a better share of the
...around that my wife calls the money we make from surveys "play money" it is true, she takes it and runs down to Nordstrom and it is gone just as fast as we can make it. But for those who ...
7.) YouTube will cause Google more headaches
The RIAA, MPAA, and television networks have grown more and more militant about their content ending up on the Web. The RIAA, especially, has escalated this into a full blown war that has them in court on a daily basis suing pirates and content providers. YouTube has been in hot water for hosting copyrighted content for over two years. It’s purchase by Google has seemingly provided it with more slack and negotiation powers, but the facts are that a huge portion of the content on YouTube is copyrighted (and not by YouTube). I seriously doubt the major media companies will allow it to continue as it
...have a good about of readers, if you don't no one will want to advertise on your site. This is an easy and an effective way to make money by blogging online. Blogging now a days is becoming more and ...
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About the Author: Steve comes from a rich Web background where he has worked on the design, development, and marketing aspects of hundreds of Web sites. Formerly from Mississippi where he attended Ole Miss, Steve moved to San Diego to pursue further challenges in the Web
...Moving & Storage used to have multiple vendors handling our traditional in-house PBX-based, multi-vendor phone system. We had to allocate a significant amount of resources to manage and pay for each of these vendors separately. Now we have shifted all ...
To compete in the rapidly growing marketplace of SEM, Treehouse immediately set itself apart by placing Chief Technology Officer DeVries at the helm, who is one of the most coveted experts in the industry today. DeVries was previously a lead technical consultant at a competing local firm, achieving top rankings for major clients such as Entrepreneur, Vegas.com, Viacom, Workopolis, and Ziff Davis Media. DeVries’ experience has brought him much industry attention and placed him in high demand as a speaker at industry events by those looking to pick his brain.